Pure Dutch
If you look up the term “Dutch Trader” in the dictionary, you’ll find Dik’s picture. He was the consummate trader: informed, smart, quick-witted, tough and nimble. I’d swear that those traits were hard-coded into his DNA. He built one of the largest and most successful flower trading companies in the World based in Aalsmeer, The Netherlands, just outside Amsterdam; it was something to behold.
But Dik was so much more than that business profile; he was also caring, family-oriented and incredibly human. It took quite awhile to get to know him at that level, but those were the qualities that made him truly special. Over time, our children also became connected with one another as extended family. That sort of thing doesn’t happen very often in the hustle and bustle of today, especially when an ocean separates you.
On the business front, I learned the most valuable lessons of all from my dealings with Dik over a span of 15 years:
- “What I think, it does not matter. It is only what my clients think that matters.” (Dik spoke these exact words, time and again to me through the years; I’ve learned them and know them to be true.)
- If it’s wrong, then fix it. Don’t wait for your client to tell you what to do.
- Have the courage of your convictions. If you believe in it, you’d better be able to explain it.
- Do serious business, but don’t ever take it too seriously. Opportunities come and go, just like problems.
- Be willing to try something new. Whether it turns into great business or not, you’ll surely learn something from the experience.
The sum of a life is not the business transacted, but rather the people transformed in the process. People like Dik make this journey both memorable and enjoyable.
7 Comments
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BKM
8 years agoBill – I’m very sorry to hear of Dik’s passing. Although I never met him, I’ve heard about him through you over the last eleven and a half years. I’ve heard lesson #1 numerous times from you. It is so simple, but so true and important to understand. Sorry for your loss.
Bill
8 years agoDik will be missed. Thanks, Brian.
Lisa Hall
8 years agoBill,
What a beautiful testimony for a dear friend and business associate. A life well lived and so many treasured lessons shared. Our life is not measured by what we have achieved but by what we share along the way. Thank you for sharing the lessons you learned from Dik, great words to live by.
Kellie
8 years agoSorry to hear of the loss of your friend. He sounded like a very wise man with a lot to offer.
Jason Johnson
8 years agoBill, I was truly touched reading the post about your friend, friendship and lessons I am sure you both taught each other.
Being somewhat dutch myself, I was reminded of a Dutch saying:
Wie niet met mij is, die is tegen mij.
Translated literally it means, He who is not with me is against me.
But in Dutch it means:
Friends are those who believe in us and who want to help us whatever it is that we are trying to achieve.
Thank you again for sharing.
Lia
8 years agoThanks Bill beautifull article and so true. Truly touched! Love Lia
Brian Wester
8 years agoBill-
Sorry for your loss. I feel like I have known Dik from hearing your stories over the years and thanks for sharing! He clearly understood how to create a successful business but more importantly how to build lasting relationships!