When it Really Matters

inFocus Process

June 12, 2014

Many things we do are routine tasks that don’t require extra thought or preparation; this isn’t to say that they don’t require careful execution, however. As it applies to our work, we can think of these as our daily “work habits”. There are other situations, however, where much more is at stake and we must invest extra thought and careful preparation to achieve the desired outcomes.

Every week contains a mixture of both types of work. Avoid the “easy” route of allowing your work habits to push out the special projects that will create more value. It’s all important, but when it really matters:

Focus on “Why” you’re doing it. What’s your purpose? Are you clear on the intended result? Do you believe in what you’re doing?
Plan your approach step by step. This is where checklists matter; they won’t tell you “How” to adapt to every unique situation but they will guide you on “What” should be considered. Think about why checklists are an essential element of every pilot’s required approach to every flight.
As the old carpenter’s adage advises: “Measure twice and cut once.” Double-check your work before you publish it; when it’s really, really important, ask a coworker to check it too!
If you’re making a presentation, practice it multiple times before you actually deliver it in public. Engage a trusted friend to listen and offer their response and input for improving it.
Don’t be afraid to ask for help. Together we are stronger; time and again, I’ve seen the most compelling proposals flow from engaged teams.
Reflect, review and refine your work, but do not get trapped in an endless loop and keep it hidden from view. It has no value until you actually ship it!
Be There; handle it in person. E-mail is a lousy substitute and phone calls are a poor second choice.
Learn from every experience and channel that into making your next effort even more effective.
Find the fun in it! If it’s not fun at some level, you won’t perform at your very best. Coworkers and clients deserve your very best effort and can instantly tell if you are ‘all-in’.
Be yourself. Make it your own.