I had the pleasure of hearing Lisa Earle McCloud speak earlier this week on selling with a noble purpose. Her ideas and energy were infectious. At the heart of her message is the idea that we should always determine how what we are offering or doing will make the client different, or better, as a result of doing business with us. That’s a superb, probing question.

While Lisa’s content was focused on sales, as I reflected on what she had to say, the principles took on broader meaning for business. If we view sales as a form of inspired service, as a crucial extension of our offerings to the outside world, it isn’t a separate activity at all. Consultative Sales is Inspired Service.  It all fits together like pieces of a perfect puzzle.

Taking a step further, everyone working in the business has the opportunity to ask that critical qualifying question every day, as we go about fulfilling our promises to clients — and making new ones. There are Internal and External Clients and we are “selling” what we do for them through our words and actions. The Client should be the ultimate beneficiary of our decisions and our actions; if you can’t see a happy client through this lens, it’s time to pause and reconsider.

To truly make a difference for Clients, to become the company of choice for them, we must know that what we Do and Offer are both Different and Better. Together they form the Noble Purpose of Business.

 To hear Lisa Earle McLeod explain her ideas and to learn more about Selling with a Noble Purpose, click here: http://bit.ly/1oTvAZN