Little Matters

People always remember the little things. These memories work both ways – good and bad. The cumulative result of people’s experiences either becomes something excellent or something to be avoided.  One of my favorite quotes sums this point up: “If you are going to achieve excellence in big things, you develop the habit in little matters. […]

Good To Great

Five years ago, one of our clients offered this comment about Austin Outdoor in response to our first formal survey: “Austin Outdoor is a good company that could be a great company.” Those words resonated with me and our leadership team and have focused our relentless pursuit of excellence ever since. Interestingly, that comment echoes […]