I’ve discovered that the best thing about writing a book, aside from actually finishing it and having it published, is around the communication and connection that it generates. It’s been astounding to see the ripples outward that have occurred since the launch of Leadership Worthy into the world and the resulting feedback.

Books are vessels full of information that encompass all aspects of human life and across all genres.  The real challenge we face is filtering the myriad options and then deciding which to pick up or download.  When our search for knowledge is purposeful, the choice of book builds a bridge between author and reader.

Communication occurs when the reader engages with the content and absorbs ideas from within it. If those ideas resonate, that’s when the reader crosses the bridge and where connection occurs:

A closed book might look good on the coffee table but it can’t teach you a thing.

A good book can only change you from the inside out.

Once the reader connects with new ideas, or discovers novel ways of looking at a situation, a remarkable thing happens.  The reader tends to share those heightened insights with others, thereby creating further waves of communication and making fresh connections.  The effect can become exponential.  

The clearer and more compelling the author’s thoughts, the stronger the communication.  When an author shares stories to illustrate concepts, the more interesting the content becomes.  And the more interesting and relevant the content being communicated, the deeper the connection and the wider its potential to expand.  Throughout human history, it’s been this exchange of ideas and energy that have steadily transformed our lives.  We absorb, we process, we communicate and we connect; it’s an iterative process.

When applied to leadership in life and business, these same principles apply.  The most effective leaders are readers, precisely because of their ability to communicate and connect with others.

Tempus Maximize!