It’s not about “what” we do or “how” we do it. It’s absolutely about “who” does it; it’s about the people who make it happen daily for our clients.

I’ve known this for years, but the power of this reality was brought home to me again this week.  A talented and diverse group of managers came together to learn, share and sharpen their business acumen. They are a formidable bunch.  They range from fresh out of university to seasoned industry veterans, but they had in common being relatively new members of our team.  They are all willing and remarkable able professionals.

A brand is not a logo or a slogan. A brand is an idea that unifies people in a mission that matters. When that happens, customers see and feel the difference. And when that happens, a brand is built.

A brand is a collection of faces and the people behind them. Real people, with real abilities and real aspirations. People who care enough to make a difference.  A brand is all about what those people do and how they make others feel. A brand is real and ethereal at the same time. You know it when you see it and feel it when you experience it.

It’s People First, Purpose Second, and everything else after that. People like those I had the pleasure to spend time with this week make it easy to enjoy the journey!